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Project name:

Danish interactive adaptive media system developer looking for a science and cultural partner for Creative Europe Innovation Lab Call.

Status: Idea
Creation date: 01-07-2022

Project objectives:

Short summary
Danish startup has developed a unique biosensor-based analysis of short format media productions that has the potential to change the current media development processes. They are looking for partner universities researching biometric data application and biomarker detection and partners from the creative, art, and culture sector, museums or culture clusters, international media distributors/streaming platforms, and international and national game, film, and TV producers providing test-sites.

Full description
Danish startup is a university spin-out, that has developed a new solution for quality assuring (QA) short media formats.
The solution is based on quantitative biometric measurements paired with qualitative ethnographic data, offering a more comprehensive, efficient, and valuable way of conducting tests. The target groups are media producers, distributors, and marketing departments. Their long-term vision, however, is to develop an Interactive Adaptive Media System. Including
the patent-pending Adaptive Media Player, which works by recording and analysing biometric data to detect the users' psychophysical responses to different types of stimuli. Based on the user’s response, the system automatically adapts the media to better fit the user’s immediate needs.
The technology has been already tested and proved in the media sector through cooperation with various sparring partners from the movie ( trailer and commercials producers and streaming services companies) and gaming industry (videogames, VR, AR etc.) and already, both at the Danish and international levels. A two-folded validation of their
concept and product proved that the solution can improve and optimize the digital content, hereby directly contribute to the audience development and turnover.
Besides the media sector, the technology have high application potential within other sectors as digital experiences within culture sector, MOOC and educational sector and healthcare and specifically quality of the e-health.
To test, adapt and introduce their interactive adaptive media system to the cultural sector, the startup is applying for Creative Europe Innovation Lab with deadline 7th of September 2022 and is gathering consortium from countries eligible to apply for Creative Europe funding.
In order to participate in the Creative Europe – Innovation Lab call, Danish startup is looking for science partners specialised in biometric data application and biomarker detection and partners from the creative, art, and culture sector to test the technology in different cultural environment.

Stage of development 
Available for demonstration

Contact / source: RDRDK20220622010.pdf - Google Drive

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