We’re thrilled to announce that the BREADCRUMB project will be showcased at Fruit Attraction 2025, the global benchmark event for the fruit and vegetable sector. From 29 September to 2 October in Madrid, our partners Anecoop, AINIA, and PNO Innovation Spain will proudly represent the project. BREADCRUMB explores the hidden impacts of food marketing standards, focusing on their link to food waste and the untapped value of suboptimal but edible produce. By promoting sustainability, circularity, and smarter food policies, the project is shaping a more resilient food system across Europe.

Stay tuned for more updates — and visit us in Madrid to learn how we’re driving change!