The transformation of the automotive sector calls for a fundamental rethink of the entire value chain, from vehicle design and raw material sourcing to resource recovery and reuse. In this context, the circular economy is becoming a key driver of change, helping to reduce environmental impacts, strengthen industrial competitiveness and unlock new opportunities for innovation.

These challenges and opportunities will be at the heart of PNO Innovation Italy's participation in VTM – Vehicle and Transportation Technology Innovation Meetings 2026, an international business convention dedicated to technological innovation and the future of the automotive and transportation industries, taking place from 23 to 25 November at Lingotto Fiere in Turin, Italy.

On 25 November, from 11:55 to 12:25, our colleague Michela Apruzzese, Team Leader for Transport, Logistics & Smart Mobility at PNO Innovation, will join the panel discussion “Circular Economy in Mobility: Transforming Automotive Industry”.

Moderated by Francesco Serrao (Motus-E), the discussion will bring together representatives from Stellantis Sustainera, RockTech Lithium and DHL CSI to explore different industry perspectives on the challenges and opportunities of integrating circular economy principles into the mobility sector.

At PNO Innovation, we help companies and stakeholders across the mobility ecosystem turn innovative ideas into sustainable, market-ready solutions. From identifying funding opportunities and building strategic partnerships to supporting the exploitation and market uptake of research and innovation results, we work to bridge the gap between technological development and real-world impact.

Our participation in VTM 2026 provides an opportunity to contribute to the dialogue between industry and innovation, exploring how circular approaches can help turn the challenges of the mobility transition into tangible opportunities for growth, sustainability and competitiveness.

Looking to explore new innovation and funding opportunities in the automotive and mobility sectors? Meet the PNO Innovation team at VTM 2026 and discover how we can support your next project.