A successful project largely depends on good communication. Within a Horizon 2020 project, a communication and dissemination plan is a mandatory part. By establishing KPIs,  project partners are able to measure its actual impact and improve the plan in the meantime.

A communication and dissemination plan consists of developing a strategy to communicate the objectives and results of a project. This requires the identification of communication targets, the definition of an editorial and visual line, a budget, as well as the implementation of various actions that would increase the success of the project. A communication and dissemination plan guarantees better chances of success. However, to measure its impact, it is essential to define KPIs (Key Performance Indicators). In this way the performance of a communication action can be measured, and, if needed, be improved.

Want to know more?

Are you also involved in the implementation of a Horizon 2020 communication and dissemination plan or are you looking for support in drafting one? The PNO ePaper 'H2020 - The importance of KPIs in the elaboration of its communication & dissemination plan' tells you everything about it. Download it and you will be informed in no time.