Turning captured CO₂ into polyester is a technological breakthrough. But how do we turn that innovation into a market opportunity?

At Ecomondo 2026, we shared key insights from our market analysis conducted within the Horizon Europe THREADING-CO₂ project, exploring how CO₂-derived polyester can move from research to real-world industrial applications.

Our colleague Chandra Gracia Anweta presented the findings, highlighting two promising market opportunities for CO₂-derived PET: sportswear, as a potential entry point for early adoption and demonstration, and automotive textiles, offering opportunities for industrial validation and scale-up.

These insights are helping us define a phased commercialisation strategy, identifying where innovation can gain initial traction and how it can progressively reach larger industrial markets.

At PNO Innovation, we believe that technological innovation alone is not enough. Through our market intelligence and exploitation expertise, we help bridge the gap between research and market uptake, supporting THREADING-CO₂ in its ambition to transform captured carbon into valuable resources for a more circular textile industry.

Because the real impact of innovation begins when research meets the market.