From 30 September to 1 October, our colleague Miguel Ozaéz Martínez, Innovation Consultant at PNO Innovation Spain, attended Fruit Attraction 2025 in  Madrid, representing the European project BREADCRUMB together with Anecoop.

Within the framework of BREADCRUMB, PNO Innovation Spain leads the communication, dissemination, and exploitation activities, ensuring that the project’s results generate real impact in the agrifood sector.

Participation in Fruit Attraction 2025 was a great opportunity to present the project, explore synergies with key stakeholders, and strengthen collaboration towards more innovative and sustainable food systems.