The days when companies could plan five years or more ahead are far behind us. New technologies pop up constantly, offering new opportunities; as do disruptive innovations that may pose a threat to your business. Think of markets like the hotel and taxi branches, formerly so stable, and now turned completely around by Booking and Uber. Your strategy is all too soon outdated.  Read the blog of our colleague Lyanne Feddema: https://lnkd.in/dk9kdXm