Call for Proposals for Factory for #ChallengeMyCity Madrid. Challenge C: Monitoring active mobility flows in new urban spaces

Challenge description
Madrid City Council has recently developed a new pedestrian-active mobility zone in Puerta del Sol, in the city centre, and is willing to develop similar areas like that in other zones of the city, to enable city walkability, lower pollution from motorised traffic, reduce congestion, and promote active mobility modes. The city requires a comprehensive grasp of the current situation and a fact-based understanding of new urban interventions, in order to better plan for sustainable mobility and liveable public spaces. To this aim, the City Council of Madrid is looking for a solution that proposes how to monitor the use of the newly upgraded Puerta del Sol area, by acquiring data to analyse the flows of different types of users, and how the city council can make better use of that public space. The objective for Madrid is to understand the impact of such areas in the city centre, from a socio-economic and environmental point of view: how such spaces enable more social interactions, the economic development of local communities and businesses; and how such areas free of motor vehicle pollution have a positive impact on the environment. Getting local data for developing better urban spaces and urban mobility is the ultimate objective of Madrid City Council. Therefore, the proposed technology solution should be able to collect data autonomously, analyse it, categorise types of users, and enable the City Council to get an in-depth understanding of mobility flows and interactions in such area, thus improving its capacity and decision-making to intervene and improve the area (e.g.: new bike lane to channel micro-mobility flows, how to better manage the pedestrian zone, manage parking of different modes of transport (kick-scooters, e-scooters, bikes), how to avoid conflicts and accidents between pedestrians and micro-mobility users, etc).
The solution provider must be able to implement an unintrusive technology to collect users’ flow data. It must be able to measure and evaluate as many aspects described above as possible, and then create dashboards or reports of comprehensive analyses with recommendations for the city. It will be considered a plus if, the solution is able to or compatible with simulators of alternative space configurations that generate new usage scenarios.

Technical requirements when starting the test for Challenge A
The awarded provider will have to manage the installation of the necessary equipment, its maintenance and eventual deinstallation. It will have to coordinate the management of its activity with the Municipality of Madrid.

Expected outcomes and impact
The expected outcome of the implementation of the solution is to obtain data and insights on the usage of the pedestrian zone by different types of users and enable its improvement through its analysis. The impact should be measured in terms of increased/enhanced the safety, the socio-economic interactions, liveability and environmental impact of the new pedestrian area

Source / contact: Just launched! Call for Proposals for Factory: #ChallengeMyCity - Madrid - EIT Urban mobility