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The European cultural and creative sectors need transnational cooperation projects able to exploit their potential contribution to growth and innovation in the European society.
The idea of TABB is to start a cross-border, innovative Street Art platform to integrate a series of immersive murals in historical contexts and developing areas across Europe, with the aim of promoting local urban renewal and audience engagement while strengthening the European cultural identity.
TABB will create an artistic path of physical and virtual Urban Art crosses Europe, using advanced technology like virtual and augmented reality (Oculus, Qrcode…) for an immersive experience, engaging people through social networks and amplifying the purpose of the individual actions.
Thanks to the technologies, combined with the social network, will be introduced the artist and the artworks, that will tell about the culture of the country, the place histories, the characterizing elements of the neighborhood and the artist story, realizing the most important goal we want to achieve with this project: the sharing of different stories, point of views, and cultures.
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